Young landlords relying on Tik Tok to learn the ropes

Young landlords relying on Tik Tok to learn the ropes

Millennial and Gen Z landlords now represent about 60% of new buy-to-let investors in England and Wales, according to data from Just Landlords. Landlord Today+1 Yet, many in that group are increasingly turning to TikTok for guidance — often at the expense of regulated, professional advice. Intermediary Mortgage News+2Financial Reporter+2

On TikTok, there are more than 516,000 videos using the hashtag #PropertyInvestment, and interest in this tag has surged by 170% in the last three years. Intermediary Mortgage News+1 Other related hashtags like #Landlord (412,000 posts) and #PassiveIncome (3.3 million posts) also drive strong engagement. Intermediary Mortgage News

Steve Parker, Managing Director of Just Landlords, says that the enthusiasm from younger investors is encouraging — but he’s worried about the risks of relying on social media for complex legal, financial, and compliance advice. Landlord Today+1 He warns that mistakes around regulation or protection could be very costly. Intermediary Mortgage News

Regulators are also concerned. The Financial Conduct Authority (FCA) has issued warnings that financial advice on social media can be misleading or harmful, especially when given by people who aren’t authorised advisors. Landlord Today+1 Their guidance states that only authorised firms or individuals should provide financial advice, and that content must be fair, clear, and not misleading so that consumers can make informed decisions. Intermediary Mortgage News

In short: while the rise of young landlords is a positive sign for the property sector, many are using TikTok for advice — and that brings** real regulatory and financial risks** if they overlook expert, regulated guidance.