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Tenant demand sees average UK rents hit another record high

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Sat 09 Oct 2021

Tenant demand sees average UK rents hit another record high

Vast rental demand rippling across the country has fuelled yet another rise in monthly rents according to the latest data and analysis from Homelet.

According to the latest figures, the average rent in the UK now sits at £1,061, up 7.5% on the same time last year and a 0.8% increase from the previous month’s figures.

In the capital, rents are rising too. An annual increase of 6.4% has taken the average price in London to £1,752 PCM; the monthly jump of 2.3% is the biggest in the country. Excluding London, the average UK rent price is up to £891 PCM, up 7.6% YOY.


The South West of England has seen a significant monthly drop in rent price, with the average rent now at £971, down 3.5% compared to last month.

Elsewhere, every single region has seen a YOY price rise, with Wales (12.9% rise) and Scotland (10.8%) seeing the most significant annual increases.

Matthew Carter, HomeLet & Let Alliance Head of Marketing, comments: “UK rents are up by 9.7% on pre-pandemic levels (2019), but most of the increases have happened this year. At first, we saw rents outside London surge whilst prices in the capital dipped, but we’re now seeing rents in London rise much more rapidly, fuelling the record rental levels we see across the country.

“Typically, rental prices rise in line with inflation and wage growth; that’s something we’ve continued to see. Despite record rents, tenants moving home spend a similar percentage of their income on their monthly rent. In September, the average household spent 29.6% of their gross income on rent, compared with 30.9% in September 2019, before the pandemic.


“Housing follows the same fundamental laws of economics as other goods that consumers need. Ultimately demand, coupled with lower stock levels for certain types of property, are driving up rental values. The concern is that we’re at a point where there are some areas with exceptionally high demand.

“Landlords and the lettings market have faced a continued raft of changes and legislation; the Government needs to carefully consider how any future policy might impact the 4.5 million households in the private rented sector. The Governments push on homeownership shouldn’t be done to the detriment of an industry that plays a critical role in UK housing.”