A positive relationship between tenants and landlords plays a crucial role in encouraging renters to remain in their homes for longer periods.
Research from agency group LRG shows that 68% of tenants say their relationship with their landlord or letting agent is the most important factor influencing their decision to stay long-term in a rental property. This factor ranked higher than feeling settled in the neighbourhood (50%), having stable personal circumstances (45%), or confidence in property management and maintenance (44%).
According to LRG, this highlights how the human aspect of renting is becoming increasingly important. In a market where rental supply is tightening and tenants often have fewer options, the quality of interaction between landlord and tenant can significantly influence whether renters decide to remain in a property.
The findings come ahead of major changes to rental laws. The Renters’ Rights Act, expected to take effect in May 2026, will introduce periodic tenancies as the standard arrangement rather than fixed-term agreements.
The survey suggests these changes are already affecting tenant expectations. Around 24% of renters say the move to periodic tenancies makes them more likely to stay longer in their current homes.
Financial pressures continue to influence housing choices. More than 70% of tenants say broader cost-of-living pressures affect where they choose to live, with about one third saying these pressures have a major impact on their decisions.
At the same time, many renters report fewer housing options. Nearly half say they now have less choice of rental properties than a year ago, and 44% say finding a home within their budget has become more difficult.
Tenant priorities are also evolving. For many renters, long-term suitability of a property has overtaken cost as the main consideration, with 52% identifying it as their top factor when choosing a home.
Younger renters, particularly those under 34, are showing the greatest shift in expectations. Around 42% of this group say their expectations of rental homes have increased over the past year, indicating that newer entrants to the market are demanding higher standards.
The research indicates that landlords and tenants share similar goals. Around 72% of landlords say they prefer tenants who stay indefinitely, while only 28% favour fixed-term arrangements.
Where landlords do prefer fixed terms, it is usually for practical reasons such as allowing time for rent reviews, redecorating, or renewing agreements rather than reclaiming possession of the property.
Overall, the research suggests that maintaining strong communication, responding quickly to issues, and treating tenants fairly can help build trust and encourage long-term tenancies. As the rental sector continues to evolve, both landlords and tenants appear to be moving toward a shared goal: stable, long-lasting rental relationships.
168 Goldhawk Road, Shepherds Bush, London, W12 8HJ / 020 8743 5254
© 2019 Daniel Paul Residential. All rights reserved./ Powered by 
